Today, ContentCal, the content platform (Content as a Service or CaaS) powering hundreds of companies’ social media marketing announced its most recent round of funding closed at £400,000.
ContentCal is a social media and content planning tool, providing a new way to create and post content including all approval levels, across multiple social media channels, including LinkedIn, Twitter, Facebook and Instagram.
Founded in 2015 by Alex Packham, the product was launched in beta in 2016 and expects to see 115% growth, year on year, in 2017.
Alex Packham, CEO of ContentCal commented:
We recognise that quality content takes time and planning. Having worked with large corporates, SMEs and agencies over the past few years, we’ve seen a huge increase in the need for cost effective content creation and distribution within organisations. ContentCal has been developed to deliver those efficiencies and now, we are perfectly placed to help as many companies as possible streamline their content creation and publishing efforts.
In 2016, ContentCal took part in a London-based accelerator scheme, ‘The Accelerator Academy’ and this resulted in further investment in the product. Investors in the product include Colin Smith who has had two successful technology exits, who is now Chairman of ContentCal.
“I saw first-hand how difficult approval processes for social content across different platforms had become for companies. ContentCal improves the time it takes to plan, create and post content and alleviates this headache for businesses,” said Packham.
ContentCal will use the funding to grow its marketing and sales effort as well as investing in its product development capabilities. The business will be positioning itself for a Series A in late 2017.