After boosting its Marketplace with thousands of car listings, Facebook is now offering real estate opportunities as well – partnering once more with industry leaders.
This is another clever way for Facebook to make sure you spend all your available time on its platform. Apart from looking on Craigslist for your next house move, you can now also access real estate listings on Marketplace, as Facebook joins forces with Apartment List and Zumper, making hundreds of thousands of them available on its platform.
The new service is very advanced and can compete with what other platforms already offer. Users can filter their search results based on things like location, price, the number of bedrooms and bathrooms, rental type, pet friendliness, and more. Moreover, they can get 360 views of the properties, wherever available. In addition, interested parties can request more details, or schedule a tour, place a call to the landlord, or even save a listing for later.
Apartment listings have always existed on Marketplace in one form or another, but Facebook is now taking a more organised approach to it. Although more than 450 million people have engaged in buy-and-sell activities on Facebook, the social network is pushing partnerships with third-party providers and established names, so as to guarantee the quality of each offering, trust between buyers and sellers, and, to ultimately, attract more users.
The new real estate listings on Facebook Marketplace follow a similar approach to recently-launched car listings on the platform.