Unless you’ve been living under a rock, you have probably heard by now about the 45’s famous typo, that send the Twitterspace into collective craze and distracted the world from other, arguably more serious, matters.
Apart from some brilliant, community generated content, brands were quick to jump into the bandwagon, not only on Twitter but on other channels as well. Here’s the list with our favourites – so far. Enjoy!
You can get cheeky, even if you’re a train company from across the pond. Eurostar, was quick to react to the #covfefe saga, by interpreting the word, as the fuel that makes the world go round.
— Bojan Pancevski (@bopanc) May 31, 2017
Staying on the same industry vertical, Virgin Trains imagined Covfefe as a destination in mainland UK. Not too shabby.
— Virgin Trains (@VirginTrains) May 31, 2017
Apparently Air France can fly you there, too. It’s booking up fast, so hurry up!
— Air France UK (@AirFranceUK) May 31, 2017
KFC UK & Ireland
KFC’s recipe has been one of the world’s best kept secrets. That is until today, when 45 decided to spill the beans.
I can't believe it. The final secret ingredient has at last been revealed… A sprinkle of #Covfefe
— KFC UK & Ireland (@KFC_UKI) May 31, 2017
CALM – Campaign Against Living Miserably
The award-winning charity enriched its famous #ManDictionary, with the latest term, coined by the US President.