A Tweeting Bra for Breast Cancer Awareness

by • October 23, 2013 • Creative Campaigns, TwitterComments Off on A Tweeting Bra for Breast Cancer Awareness4085

Tweeting Bra, the first bra that sends live tweets for a good cause – to remind women of what they should never forget: self-examination.

This campaign by OgilvyOne Athens for Nestle Fitness aims to build awareness for  breast cancer and  remind women how a regular simple self-examination can be the best prevention for women.

The bra is equipped with a specifically designed mechanism who is activated each time the bra is unhooked. Then a signal is sent via bluetooth to a smartphone which, in its turn, will tweet automatically.

On top of this great activation, the site TweetingBra.gr provides with complete information on how women can perform self-examination to prevent the risk of breast cancer complications.

 Check out the video for more information (Greek-only, sorry):

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