20+ Super Insights On Instagram Stories From Our #WeRSMChat

by • August 9, 2016 • Experts TalkComments Off on 20+ Super Insights On Instagram Stories From Our #WeRSMChat5396

On Sunday, Chris and the lovely #WeRSMChat community discussed the newly-introduced Instagram Stories and what the feature means for marketers. Here’s the run-down of our discussion, with questions and some of the best answers. Enjoy the read!

If you like our stories, there is an easy way to stay updated:

We started nicely by asking you guys why Instagram introduced Stories.

Quickly, the comparison with Snapchat came about. According to Chris and William, Instagram launched Stories to become a more ‘in-the-moment’ platform, just like the white ghost on the yellow background.

So, Stories is basically the same product on Snapchat and Instagram.

For one, folks on these two platforms are different. Same product but different audiences – does it cause different user behaviour? We asked you.

We’re marketers, RIGHT?! So is Stories a game-changer or not?

It probably isn’t, yet we were eager to hear from you on how marketers can play around with it.

Over the coming weeks and months, it will be interesting to watch how Stories evolve on both Snapchat and Instagram.

If user behaviour is different on the two platforms (as you argued), the features we currently see may go separate paths in the near future.

Oh yeeees, MSQRD! 


Good point, Jamil. Facebook will indeed use its data to kickstart Stories.

Final question! The Instagram vs. Snapchat debate was a recurring throughout the conversation, so we asked you to pick a side.

That’s one answer we can side with, Mark! The real winners, are users who, thanks to the rivalry between Instagram and Snapchat, will benefit from that healthy competition.

The final tweets were inexplicably about PokemonGO and Japanese game shows, so we’ll spare you the tweets.

Oh okay, there you go. Don’t ask.

Tune In Our upcoming Tweetchat, Next Sunday 8pm GMT+1

If you liked what you just read and would love to discuss and learn from the best in our industry, join us next week for a new #WeRSMChat – our guest will be Daniel Rae, Head of Social Content at PSONA Social!

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