YouTube is introducing the $100 million YouTube Shorts Fund to reward creators for their content on its short-form video feature, Shorts.
After rolling out Shorts to everyone in India and the U.S., YouTube is now looking at ways to monetize the feature to reward creators for their video content.
Related | YouTube Shorts Now Available To All Users In The US
The first of these is a new YouTube Shorts Fund that will be distributed between 2021 and 2022. Anyone who creates unique Shorts content is eligible to participate in the fund – not just YouTube Partner Program creators.
They will, of course, need to adhere to YouTube’s Community Guidelines, but every month, YouTube will then reach out to the numerous creators with the most engagement and views on their Shorts, to reward them for their content. The same creators will have the ability to share their feedback to help YouTube improve the experience.
The Shorts Fund is YouTube’s first step to monetize Shorts, which it says is “a top priority” right now – and something that will take time to get right.
At the same time, YouTube is expanding Shorts to more surfaces on its platform and will start to test ads to find out how well they perform on the medium.
YouTube isn’t a stranger to paying creators for their content. Over the last three years, the company has paid more than $30 billion to creators, artists, and media companies.
You might also like
More from YouTube
YouTube Brings Unskippable 30-Second Ads To TV
YouTube is bringing longer unskippable ads to its TV app, unless you're paying for the platform's premium subscription YouTube says these …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
