YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
To stop its users from posting Shorts content on other platforms, YouTube is following in TikTok and Instagram’s footsteps with the introduction of watermarks on downloaded Shorts clips.
Related | YouTube Expands Offense Warnings To Desktop, Updates Payments System
The feature will take a few months to appear on mobile, but YouTube says it will start rolling it out on desktop within the next few weeks. You might be wondering why YouTube is introducing this measure. The answer, of course, is competition.
While creators prefer to create their content on one platform and post it to many others, the platforms want to ensure viewers (and potential creators) know where said content originated.
As YouTube explains in its announcement:
“We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts.”
Translation: “This content was created on YouTube first.”
While creators on TikTok found ways to circumvent the watermark by removing it from content altogether – we can’t be sure if it can be done with Shorts. If it’s not possible, Reels creators might find it hard to grow their audiences, as Instagram recently announced it advises against creators posting Reels that are watermarked by other apps.
https://www.instagram.com/p/CLFMSunBRX1/
You might also like
More from YouTube
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
Smaller Creators Can Now Access YouTube Partner Program
The YouTube Partner Program will now be open to creators once they reach 500 subscribers, allowing smaller creator to monetize …
YouTube Brings Unskippable 30-Second Ads To TV
YouTube is bringing longer unskippable ads to its TV app, unless you're paying for the platform's premium subscription YouTube says these …
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …
Get Ready To Choose Your YouTube Handle
YouTube is introducing handles to make it easier for members to find and connect with each other. Your handle will be …
YouTube Now Lets You Add A Voiceover To Your Shorts
YouTube is adding one of its most-requested features to Shorts; the ability to add a voiceover, like narration and original …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
