YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
In a letter to broadcasters describing YouTube’s 2022 priorities, CEO Susan Wojcicki said that the company is interested in experimenting with blockchain features for creators.
She mentioned that the platform is looking into ways to integrate emerging web3 technologies like nonfungible tokens (NFTs) and Decentralized Autonomous Organizations (DAOs) to provide creators with more ways to make money and engage their tribes.
Related | Reddit Is Also Working On An NFT Profile Picture Feature
“The past year in the world of crypto, nonfungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” she writes. “We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”
Wojcicki, who referred to web3 innovations as a “source of inspiration to continue innovating on YouTube,” did not provide any further details about YouTube’s plan to innovate its product offering in this direction, nor did it hint at when the platform might start testing NFTs.
However, YouTube already has several product delivery structures to offer the new features quickly. The creators’ “merch shelf“ option beneath a list of videos, for example, could be a place where creators could add NFTs for sale, alongside clothing, collectibles, plushies, accessories, electronic goods, and more.
Moreover, YouTube could easily partner with NFT platforms to provide the necessary integration of crypto wallets for creators to display and sell their NFTs.
YouTube’s intention to explore the integration of blockchain-based technologies comes days after other major social media platforms also announced their interest in the space.
Last week, Twitter added support verified NFT profile images by allowing users to connect directly to wallets to authenticate true ownership of digital assets.
In the Meta family, Instagram’s head, Adam Mosseri, has publicly said the platform was exploring NFTs, and Facebook expressed interest in building its own NFT marketplace.
This week, Reddit was also spotted working on a way for users to use their NFTs as their Reddit avatar.
Photo by Andrey Metelev on Unsplash
You might also like
More from Tech
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
The OFFICIAL ChatGPT App Launches On iOS
OpenAI is launching an official ChatGPT app for iOS, sending a warning to all the unofficial apps out there. Finally. Months …
Puro Sound Labs launches New “Best Headphones For Kids”
Puro Sound Labs is launching the new BT2200 Plus, widely recognized as the best headphones for kids. The BT2200 Plus follows …
LG Launches Its Giant 49-Inch UltraGear Curved Gaming Monitor
LG's new UltraGear curved gaming monitor aims to compete directly with Samsung’s Odyssey G9, as it beats it on price …
Cala Is A New Web App That Dares You To “Swipe Left” On Meetings
Dubbed the “Tinder for canceling meetings,” Cala web app dares you to swipe left on useless meetings. Cala is a free …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
