KFC and Crocs have unveiled a surprising brand collaboration at Fashion Week: Crocs with bucket stripes, fried chicken imagery, and chicken-scented shoe charms.
- KFC and Crocs unveiled fried chicken clogs at Fashion Week on Tuesday.
- The clogs feature KFC bucket stripes, fried chicken imagery, and chicken-scented shoe charms.
- Fans can buy them on Crocs.com for $US59.99 once the shoes are released in the spring.
KFC and Crocs revealed the surprising collaboration at New York Fashion Week when artist Me Love Me a Lot (MLMA) wore a pair to the event.
In the press release that followed, Andrea Zahumensky, chief marketing officer of KFC US, said:
“Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of.”
Introducing the official Kentucky Fried Chicken licensed proprietary footwear made in collaboration with @crocs. Do not eat. Coming Spring 2020. (https://t.co/oYeRikX5lX) pic.twitter.com/bAlyBbwMOX
— KFC (@kfc) February 12, 2020
The Crocs’ shoes feature branded KFC bucket stripes, images of fried chicken, and chicken-scented drumstick charms on the top. They will be available at crocs.com for $US59.99 this spring. You can sign up at crocs.com/KFC to be among the first to know when the shoes become available.
“As Crocs continues to create new, unexpected brand collaborations, we’re thrilled with this ‘bucket list’ partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog,” Terence Reilly, Crocs’ senior vice president and chief marketing officer, said in the press release.
Oh, and unfortunately, the platform bucket clogs that MLMA wore will not be available to the general public.
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