You Have a Secret Score on LinkedIn, It Might Limit Your Reach

0shares

Most people on LinkedIn don’t know this, but you actually have a score. A hidden one. And it may be the reason why your posts aren’t resonating.

It’s called your Social Selling Index (SSI), and it quietly measures how good you are at using LinkedIn, not just for selling, but for building a brand. And here’s the thing: the higher your score, the higher your visibility, trust, and reach.

LinkedIn’s Social Selling Index (SSI) is a metric between 0 and 100 that updates daily. It’s built to measure how strong your professional presence is, whether you’re just posting occasionally or actively building relationships. You can check yours right now here linkedin.com/sales/ssi.

Your SSI is made up of four components, each worth up to 25 points:

https://wersm.com/wp-admin/themes.phpEstablish your professional brand: Is your profile complete? Are you sharing original content and building authority?
Find the right people: Are you connecting with the right kind of network, relevant peers, clients, or industry voices?
Engage with insights: Are you posting, commenting, and actually adding value to the conversation?
Build relationships: Are you turning connections into meaningful professional relationships?

Put simply: LinkedIn tracks whether you’re just scrolling, or truly showing up.

LinkedIn doesn’t officially admit it, but most power users believe SSI correlates with reach. The logic’s simple: if you’re active, connected, and consistent, LinkedIn will show your content to more people. It’s also a great health check for your online presence.

If your “Find the right people” score is low, your network isn’t growing in the right direction. If “Engage with insights” is low, you’re not part of the conversation. Think of SSI as your personal brand’s vital signs on LinkedIn.

What’s a good SSI score?

According to LinkedIn, the global average is around 45. Anything above 60 means you’re doing something right. Above 70 and you’re basically a thought leader in the making.

So if SSI matters, what can you do to raise it?

Show up more. Post, comment, and add your take on industry news.
Update your profile. Make your headline and About section clear and keyword-rich.
Curate your network. Connect with the right people, not just anyone.
Be human. Comment like a real person, not a bot. Say something that adds value.
Nurture relationships. Message people, follow up, say thanks.

LinkedIn’s SSI isn’t just another vanity metric, it’s a mirror. It reflects how well you’re showing up, contributing, and connecting.