With cases of the coronavirus increasing every day, the World Health Organization (WHO) has joined TikTok to spread awareness and fight misinformation about the virus.
One would never imagine that an organization like the WHO would consider having a presence on TikTok – but it’s 2020, and the coronavirus, aka COVID-19, or 2019 Coronavirus Novel is making its appearance around the world and claiming over 3,000 victims so far.
In a bid to fight misinformation about the virus and the outbreak in general, the WHO has taken to the popular video-sharing platform to set the record straight and provide information on preventative measures. Videos cover anything from how to reduce the risk of spreading the virus if you have it, to how to use a mask effectively to avoid getting it.
The videos also explain whether you even need a mask if you are aren’t experiencing symptoms. Hint: You do not.
What might surprise you is that the videos are getting quite a lot of attention. The two videos uploaded currently have over 13 and 20 million views respectively.
@whoWhen & how should masks be worn in order to protect against the new ##coronavirus ?♬ original sound – who
The WHO isn’t the only organization on TikTok, as The Red Cross and Unicef are already active on it. This is important to note as it shows not only how big TikTok is getting, and how much influence it has, but also highlights the threat it poses as a major medium of misinformation.
@whoWe are joining @tiktok to provide you with reliable and timely public health advice! Our first post: How to protect yourself from ##coronavirus ?♬ original sound – who
TikTok itself is working to provide “trusted resources” to its users who are looking for coronavirus-related hashtags, but the WHO’s presence on the platform could help make it more official.
You might also like
More from TikTok
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
TikTok Academy: A New ‘TikTok For Business’ Education Platform
TikTok last week announced the launch of TikTok Academy, a new education platform to help marketers develop TikTok expertise.
How Effective Are TikTok Spark Ads?
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, …
