In Israel, 37% of people who are looking to adopt a dog will decide not to, due to shedding of fur. So Samsung thought it would offer its new anti-tangle technology vacuum cleaner to every person who would go ahead and adopt.
When Samsung wanted to promote its new vacuum cleaner with Anti-Tangle technology, it sought to target all kinds of people who might benefit from a technology that stops long hair from getting entwined in the vacuum’s turbine – thereby neutralizing it.
Leo Burnett Israel did a look into the hippies, Rapunzels, and Princesses Leia of the world, but soon the conversation quickly turned to other hair-abundant creatures: pets.
The connection between pets and hair has long been proven, and so has the need for a powerful vacuum cleaner.
Research showed that, in Israel, 37% of the people who consider adopting a rescue dog end up not going ahead because of the issue with shedding and fur in the house. So there it was: Leo Burnett convinced the country’s leading pet shelter “Let The Animals Live”, to work with Samsung and offer a free Samsung vacuum cleaner to every person who would adopt a dog. The rest is an epic story of fur and paws where all dogs and vacuum cleaners found their new homes.
Credits:
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Strategy Officer: Shai Nissenboim
Chief Account Officer: Idit Zukerman
Creative Concept: Meital Miller, Oren Ben Naim
Account Supervisor: Ziv Abuhazira
Account Executive: Shir Yefet
Producer Manager: Menny Zarhia
Graphic Team: Shlomi Amir, Oren Bar
Strategic Planner: Liz Stull
Marcom: Eva Hasson
You might also like
More from Creative Campaigns
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …
