Today is Leap Day, and it happens only once every 4 years. In the UK it’s a very special day, as there is a tradition for women to propose to their partners. And this time, Pizza Hut UK decided to help one woman organise a surprise for her boyfriend.
Also Read: Now YouTube Lets You Blur Moving Objects In Videos
Women can of course propose to their partner on any day they like, but Leap Day proposals are a fun tradition that originated from the 5th century AD when St. Brigid of Kildare, an Irish nun, asked for St. Patrick’s permission for women to ask their partners to marry them. This was supposed to help single women who complained that their suitors were too shy to propose. Or at least that’s what the story says.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
On this Leap Day, Pizza Hut helped Sarah turn her dream into a reality, and worked with her to make her proposal a really special moment. Candidates for the proposal were sourced from social media, with a Facebook post inviting pizza fans to put forward their candidacy, if they were looking to propose on the 29th.
Are you thinking of proposing to your pizza-obsessed man this Feb 29th? Tell us below!
Posted by Pizza Hut on Wednesday, February 17, 2016
Entrants were asked to express interest by leaving a comment on the posts, and then getting in touch with the Pizza Hut Delivery team with details on their stories. The response was unprecedented, with over 1,200 social interactions with the post. Pizza Hut reviewed all applications, and chose to help Sarah in her plans to propose to Phil.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The rest is history: Sarah, dressed as a Pizza Hut delivery driver, arrived at her house, surprised Phil and popped the question. Did he say Yes? The answer is in the video.
https://www.youtube.com/watch?v=XYYCphuL7GY
It’s a very cute and original idea from Pizza Hut UK. The campaign was imagined and produced by Lexis, a London-based agency, with the support of Ogilvy & Mather.
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …