To keep access to its platform free, Wikipedia often relies on branded merch. This time, however, the company dropped a surprise collaboration with a famous LA streetwear brand.
Wikipedia teamed up with Advisory Board Crystals to release a surprise collaboration. The collection is made out of a single long-sleeve T-shirt with ABC pledging all proceeds toward the Wikipedia Foundation.
The T-shirt combines the Wikipedia logo with the tagline “Internet Master” in bright red text and several visual elements of Internet design.
“Knowledge is power and awareness is survival” – ABC explained why the collaboration was important for Wikipedia – which relies on donations to exist – and how all proceeds from the collection sales will help fund the Internet biggest library of knowledge.
It’s not the only branded merch Wikipedia has put on the market of course. The brand already has an online store where they sell all kinds of merch. But now, maybe for the first time, you can look super cool and on top of your street game, while proudly showing your nerdiness and thirst for knowledge.
Unfortunately for you, ABC’s Internet Master Wikipedia Shirts are already sold out. Although that is great news for Wikipedia. Nonetheless, it is highly likely that ABC will restock soon, so be ready to grab yours. It will cost you $85 but you will feel awesome for having played your role in saving free knowledge for all.