What’s a Good Facebook Engagement Rate in 2025? Size Matters.

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One of the biggest questions for brands and creators on Facebook: “Is my engagement rate good?”

According to a new analysis from Buffer, which reviewed 52 million posts from 213,000 accounts (and 6.9 billion engagements), the answer depends entirely on your follower count.

The Big Picture

Median engagement rate: 3.8%
Average posting frequency: 34 posts/month (~1 per day)
Median reach per post: 365 people
Average follower growth: 0.5% per month

But averages can be misleading. What really matters is how your numbers compare to pages your size.

Engagement by Follower Tier

0–1K followers: 8.8% (friends & family stage — engagement is personal)
1–5K: 5.6% (audience widens, engagement dips slightly)
5–10K: 4.7% (find repeatable wins — photos perform best)
10–50K: 4.6% (momentum builds — consider boosting top posts)
50–100K: 4.3% (focus on quality interactions, not volume)
100–500K: 3.9% (sustain quality with systems or teams)
500K–1M: 4.2% (reach peaks, growth plateaus)
1M+: 3.8% (massive scale, steady engagement)

What This Means

Small accounts: post consistently and experiment with formats.
Mid-sized accounts: double down on what works.
Large accounts: build systems and focus on loyalty, not just reach.

Engagement naturally declines as your audience grows — but the total number of interactions increases. So the key isn’t chasing percentage points, it’s maintaining connection at scale.

Read Buffer’s full analysis here: What Is a Good Facebook Engagement Rate?