What Happens When Facebook “Steals” Your Corporate Visual Identity

While many are not convinced about Facebook entering the world of financial services, one bank might have one good reason to be upset: Calibra’s logo bears a striking resemblance with theirs.

There are many people who are not happy about the idea of Facebook getting into financial services. I get it. But one bank has a real good reason to be upset. Startup bank Current woke up on Tuesday to realize that Facebook’s Calibra logo showed a striking resemblance to its own.

Current launched in 2017 with an app-controlled debit card designed for kids before introducing a regular checking account towards the end of the same year.

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The bank posted a comparison of its logo together with Calibra’s on Twitter, with the message: “This is what happens when you only have 1 crayon left.”

While the resemblance is striking, it is possible this was not a case of plagiarism. Like The Verge mentioned, neither tildes nor circles are uncommon shapes. Plus, Libra, the cryptocurrency Calibra will be using uses three tildes (≋) as its symbol.

That being said, Current is not going to be happy and we can all foresee what will happen next…

[box]Read next: 5 Things You Need To Know About Libra, Facebook’s New Cryptocurrency[/box]


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