Pinterest revealed it now has 200 million MAUs. That’s only 50 million more than a year ago. Is Pinterest growing fast enough to survive?
The news was shared by co-founder Evan Sharp himself, in a recent blog post. Pinterest was launched seven years ago, but its growth has not been as spectacular as other well-known social media platforms like Facebook or Instagram.
Over the past year, the platform has grown by roughly 40%. Of course, Pinterest continues to be proud, that more than half of all “Pinners” live outside of the U.S. – with 75% of its recent signups coming from other countries. Most importantly though, its growth is largely led by mobile: over 85% of searches now come from mobile devices.
Another big stat for the platform is that it now counts over 100 billion pins. This definitely makes it one of the largest collections of ideas currently on the Internet.
New Features Are Coming
Sharp also commented on some new features that are coming soon to Pinterest. “Board sections” are already under testing, and should be released over the coming weeks. This new feature will basically let you create boards within boards.
Pinterest is also looking for more people to test new ideas. It will be an invite-only recruitment process, but selected winners will get access to some of the platform’s most highly-anticipated and requested features, before anyone else.
Stay tuned for an update about how to snag an invite. ;-)
You might also like
More from Pinterest
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …