Pinterest revealed it now has 200 million MAUs. That’s only 50 million more than a year ago. Is Pinterest growing fast enough to survive?
The news was shared by co-founder Evan Sharp himself, in a recent blog post. Pinterest was launched seven years ago, but its growth has not been as spectacular as other well-known social media platforms like Facebook or Instagram.
Over the past year, the platform has grown by roughly 40%. Of course, Pinterest continues to be proud, that more than half of all “Pinners” live outside of the U.S. – with 75% of its recent signups coming from other countries. Most importantly though, its growth is largely led by mobile: over 85% of searches now come from mobile devices.
Another big stat for the platform is that it now counts over 100 billion pins. This definitely makes it one of the largest collections of ideas currently on the Internet.
New Features Are Coming
Sharp also commented on some new features that are coming soon to Pinterest. “Board sections” are already under testing, and should be released over the coming weeks. This new feature will basically let you create boards within boards.
Pinterest is also looking for more people to test new ideas. It will be an invite-only recruitment process, but selected winners will get access to some of the platform’s most highly-anticipated and requested features, before anyone else.
Stay tuned for an update about how to snag an invite. ;-)
More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.