K-Pop fans across the world took to Twitter to celebrate the 2019 MAMA, generating 102 million tweets and ranking #1 on real-time trends across 46 countries.
Twitter and Mnet Asian Music Awards (MAMA), the biggest K-pop award show in the world, teamed up to engage K-pop fans across the world. From exclusive content from K-Pop artists/bands leading up to the event to Red Carpet live streams during the event, K-Pop fans globally generated 102 million Tweets, using hashtags such as #2019MAMA or #MnetAsianMusicAwards. Conversations about 2019 MAMA were measured from October 24th when voting commenced to December 4th the day after the event.
21 million Tweets were generated across the world during the event, resulting in hashtags such as #2019MAMA and #MAMARedCarpet top be top-trending on Twitter live trends across 55 countries including Canada, France, Argentina, Kuwait, and Egypt. The highest Tweet volume came from South Korea, USA, Japan, Southeast Asia, and Latin America.
Top ten countries with the most Tweets related to 2019 MAMA:
BTS’ video Tweet from the Red Carpet 360 camera was the most retweeted Tweet from 2019 MAMA, ranking #1 by fans around the world. Posted on the official MAMA Twitter account (@MnetMAMA), the Tweet received 140,000 Retweets and 300,000 likes, and a total of 2.2 million views.
— MAMA(엠넷아시안뮤직어워즈) (@MnetMAMA) December 4, 2019
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