Twitter Blue subscribers can now create tweets up to 10,000 character-long, and have the ability to format text with bold and italics.
With these new features, Twitter is building itself to be a Substack rival, as the gap between paid blue subscribers and other Twitter users is widening.
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The announcement comes just a few weeks after the character limit for Twitter Blue was first increased to 4,000 back in February.
We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting.
Sign up for Twitter Blue to access these new features, and apply to enable…
— Write (@Write) April 14, 2023
“We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting.”
While 10,000 characters may seem like overkill on the platform that built its fame around short text content, the ability to use bold and italic text formatting will be welcome by many.
Looks like this! pic.twitter.com/npjEjqrvE7
— David Choi (@DavidChoiMusic) April 14, 2023
This is not the first time Twitter has played with long-form text content. The platform had previously tested Notes, a composer tool that lets writers create stories and other long-form content. Notes were scrapped by Elon Musk when he took over the company.
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