TikTok is rolling out a new warning banner on videos that contain unverified information to discourage users from sharing them.
TikTok already identifies and removes misinformation from its platform after having fact-checkers at PolitiFact, Lead Stories, and SciVerify assess it. But sometimes, fact-checking proves inconclusive as it’s difficult to verify a piece of content’s accuracy – especially as major events unfold.
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To limit the spread of potentially misleading information, TikTok makes some videos ineligible to appear in people’s For You feed, but now it’s adding a warning banner to videos that fact-checkers have been unable to substantiate. The whole idea is to limit sharing of possible misinformation.
The banner reads “Caution: Video flagged for unverified content,” and the video’s creator will also be notified.
When someone tries to share the flagged video, TikTok will show the prompt as a way to help them consider whether to “share anyway” or “cancel.” As TikTok Product Manager for Trust & Safety, Gina Hernandez explains,
“We love that our community’s creativity encourages people to share TikTok videos with others who might enjoy them – both within our platform and beyond – but we’ve designed this feature to help our users be mindful about what they share.”
TikTok has seen a 24% decrease in the rate at which people shared these videos, as well as a 7% decrease in likes.
The feature is rolling out within the next few weeks – starting in the US and Canada.
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