Just ahead of the holiday season, TikTok is highlighting some of this year’s most popular #TikTokMadeMeBuyIt products in a 2021 gift guide.
Last week, TikTok published a list of some of the most popular products on the platform this year. The products were among the top featured in what TikTok calls “this generation’s word-of-mouth.”
Related | Best Practices To Increase TikTok Video Ad Conversions
The products were propelled by the new #TikTokMadeMeBuyIt phenomenon, a hashtag where enthused users share products they learned about on the platform, got inspired to purchase, and fell in love with.
The products are:
- Clinique Black Honey Lipstick
- KVD Beauty Good Apple Foundation Balm
- Peter Thomas Roth Instant FIRMx® Eye Temporary Eye Tightener
- Revlon Volcanic Roller
- e.l.f. Camo CC Cream
- L’Oreal Infallible Foundation
- West Elm Tencel Sheets
- BlendJet Portable Blender
- They Both Die at the End (Book)
- Larq Water Bottle
- Cirkul
- Ember Mug
- McDonald’s Crispy Chicken Sandwich
- Dunkin’ Holiday Line Up
- KFC’s Chicken Sandwich
- EOS Shave Cream
- CeraVe Foaming Facial Cleanser
- The Ordinary AHA 30% +BHA 2% Peeling Solution
- Isle of Paradise Self Tanning Drops
- Aerie Leggings
- GAP Hoodie
- Kendra Scott Jewelry
- Aritzia Leather Pants
To date, the hashtag page has cumulatively generated more than 6 billion views and has inspired a cultural trend.
“Products [TikTok creators] rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their network, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products,” the company says. “When the TikTok community comes together, they move culture – and commerce – in powerful ways, and the #TikTokMadeMeBuyIt phenomenon is a prime example.”
TikTok is presenting this year’s list with a dedicated mini-site featuring the 23 most-loved products throughout 2021. From beauty and fashion products to home decor, health and fitness, tech gadgets, and foods, TikTok lists a wide variety of gift ideas for those still looking to shop for younger family members.
Each product on the scrollable list is presented with a brief overview, links to influencers who spoke about it, and a ‘Learn More’ CTA that takes readers to the product’s business website and checkout page.
According to TikTok’s research, 83% of users refer to the platform for product reviews, and 67% of them are inspired by the community to shop, even when they weren’t looking to do so.
You might also like
More from TikTok
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
TikTok Academy: A New ‘TikTok For Business’ Education Platform
TikTok last week announced the launch of TikTok Academy, a new education platform to help marketers develop TikTok expertise.
