TikTok just dropped a new initiative aimed at keeping kids entertained during the summer holidays. Introducing: TikTok Summer Camp, a virtual program of hands-on activities led by creators, designed to spark creativity and encourage family time, all within the app.
Also Read | Netflix Unveils First-Ever Netflix House
Launched June 24, the program isn’t a literal camp, but rather a series of DIY-style tutorials hosted by “camp counselors” a.k.a. trusted creators from the platform. TikTok is leaning into the wholesome vibes with four tactile projects that feel more arts & crafts than social media challenge:
- DIY Slime
- Miniature Beach Scenes
- Homemade Telescopes
- Firefly Lanterns
Each project comes with a supply list and a dedicated tutorial. Users, teens and their families, according to TikTok, are invited to follow along, share their creations via the #TikTokSummerCamp hashtag, and enjoy a screen-time experience that’s a little more hands-on.
But this isn’t just about glitter glue and glow sticks.
TikTok is also using the program as a soft entry point for online safety discussions. The company frames the activities as an opportunity for parents to spend time with their kids, and naturally, start talking about what healthy digital behavior looks like.
In their own words: “These activities… create natural moments for families to discuss their online experiences and set healthy digital boundaries.”
It’s a clever approach: reframing screen time as family time, and using IRL fun as a Trojan horse for important digital conversations.
Still, it raises questions. While TikTok says it’s targeting “teens,” the activities feel better suited to younger children, think under 13s. But that’s where it gets tricky: TikTok isn’t technically available to users under 13, though research shows that a significant portion of the app’s U.S. user base likely falls into that group. That’s a known concern, especially given the app’s highly personalized and sometimes problematic recommendation algorithm.
So is this a step in the right direction, or a shiny distraction?
On one hand, TikTok Summer Camp offers an innovative model for family co-viewing and co-creation, a healthier way to engage with the platform. On the other hand, it opens the door to a much younger audience, potentially accelerating exposure to digital ecosystems they may not be ready for.
As always with TikTok, the idea is culturally smart, socially savvy, and a bit controversial.
You can learn more about TikTok’s Summer Camp here.
@dadlifejason I love doing summer camp crafts! They are a highlight of the summer camp experience for me and my kids. Now I get to share it with you! Head to #TikTokSummerCamp in the TikTok search bar to create your own! #tiktoksummercamp #summer #summercamp #tiktokpartner
https://www.tiktok.com/@athomewithshannon/video/7519312303297154335