After conquering both your phone and your home, TikTok could soon broadcast on a waiting room TV near you, thanks to its partnership with Atmosphere.
Atmosphere is a startup that delivers ambient content when you’re eating at a restaurant, lounging in a hotel, or sitting in a waiting room. Current Atmosphere clients include Taco Bell, Texas Roadhouse, Burger King, and even Meineke.
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According to TechCrunch, Atmosphere already repurposes videos it gathers from online platforms like YouTube. It then removes the audio, adds its own music or leaves it audio-less, adds captions, and subsequently adds it to the stream of videos that make up a specific channel on its platform.
It is not clear how Atmosphere compensates Creators when using their content, however. TechCrunch notes that while the company always gets permission to use their content, the platform does not always have to pay for it, as Creators can be satisfied with the promotion and awareness gained by having their videos playing in public areas.
There is a live demo of what the TikTok channel might look like on the Atmosphere website. It shows TikTok videos organized by hashtag, which is displayed at the bottom left corner of the screen. Creators’ usernames remain visible in each video, even if it probably will prove difficult for viewers to read from a distance.
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