The free online course provides easy-to-follow best practices to level-up marketers’ approaches to advertising on the platform.
TikTok recently announced a new training course for marketers who want to make the most use of on-platform promotions. The program, called “TikTok Tactics,” provides insights and recommendations on how to leverage the power of the platform to promote and develop brands.
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The knowledge is present in a simple way that is easy to follow for marketers and small businesses looking for a guide on best practices when advertising on TikTok.
The program is divided into four chapters, each of which includes a video overview and three alternative approaches to the topic depending on the level of expertise and resources available.
For example, when it comes to lead generation, TikTok Tactics suggests using an approach based on efficiency to access a customizable and actionable solution for lead-centric marketing objectives.
To collect feedback and information from audiences, the course offers a customizable approach in which marketers can customize their questions. And for a more direct activation approach to lead generation, the course suggests an actionable approach, where leads can be downloaded manually or integrated within their CRM.
The training teaches essential elements of attribution, instructs on targeting, bidding, and optimization explains best practices for using catalogs, and even provides inspirational ideas for creatives.
In its approach to the composition of the training program, TikTok suggests and explains the use of its various tools. For instance, in the “Creative” element, the course suggests collaborating with creators using its Creator Marketplace as an alternative to using the brand’s own assets.
As further backing to the content and insights provided in the course, which may appear fairly basic, TikTok Tactics also offers a 19-page guidebook aimed at helping marketers in their planning and implementation.