TikTok Highlights Its Most Influential Creators In A New 'Discover List'

TikTok is highlighting trendsetting and conversation-starting creators in five specific categories within a new “Discovery List.”

TikTok is making it easier for its users to discover creators with the most significant impact on trends and conversations, putting them in five specific categories: Icons, Innovators, Foodies, Changemakers, and Originators.

TikTok announced the creators included in each category within a recent blog post last week.

The video-sharing platform’s first-ever Discover List will highlight influential creators – or “TikTok stars” – handpicked by the TikTok community team due to specific KPIs like like “engagement, views, video creations, account growth, likes, interactions with followers, and also which creators and content have sparked conversations both on and off the app.”

The Icon category features well-known creators on the For You page and outside of the platform – i.e., Bella Poarch, Tabitha Brown, Brittany Broski, Mark Gaetano, Jay, Leo Gonzalez, Challan Trishann, and Christina “Tinx” Najjar.

The initiative also features Innovators, which TikTok defines as users who are “pioneers in their field” – people who put a twist on the meaning of creating content with their unique point of view and with no fear to experiment with new approaches. Examples include Wisdom Kaye, Jasmine Chiswell, and Parker Locke.

TikTok is highlighting trendsetting and conversation-starting creators in five specific categories within a new “Discovery List.”

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As for the Foodies category, TikTok’s team selected Jonathan Kung, Ana Regalado, and Gabrielle Williams as the starters of a modern-day food movement on TikTok.

The chosen Changemakers, or creators who “speak up and speak about, advocate for others, and stand for something,” include Taylor Jones, Joel Bervell, Ebony, and Denise Nunez.

Finally, the Originators, spotlighting users who authored some of the most viral trends, includes “Renegade” dance creator Jalaiah Harmon, “Savage” choreographer Kear Wilson, and others.

Featured image: TikTok