TikTok is rolling out new features designed specifically for songwriters as part of a broader push to support behind-the-scenes talent in the music industry. Currently in beta, the new tools include a “Songwriter” label and a dedicated tab on profiles to showcase songwriting credits.
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The company says the features will help songwriters market themselves to potential collaborators and clients by giving their work more visibility within the app.
Only a limited number of songwriters and publishing partners currently have access, but TikTok has opened a waitlist for those who want in. The move follows an internal study of 870 songwriters and additional one-on-one interviews to better understand how they’re using social media to build a presence and monetize their work.
According to TikTok, more than half of songwriters who promote themselves online use the platform to do it, reinforcing TikTok’s role not just in music discovery but in career building.
“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,” said TikTok’s Global Head of Music Publishing Licensing and Partnerships.
“TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do.”
The platform joins others like Spotify, which has long offered features to highlight songwriter contributions, and Tidal, which recently went a step further with royalty tracking tools.
While TikTok shut down its standalone music streaming service last year, it remains a critical discovery engine and a cultural launchpad for artists and songwriters alike. Earlier this year, TikTok introduced its “TikTok for Artists” dashboard to give creators insight into how their songs perform on the platform.
The message is clear: even if TikTok isn’t trying to be Spotify, it still wants to be where music careers begin.