Threads Adds Reply Approvals and New Activity Filters

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Threads, Meta’s fast-growing X rival, is rolling out new conversation tools designed to give users greater control over how discussions unfold on the platform.

Just days after introducing communities and 24-hour “ghost posts,” Threads has launched reply approvals, a feature that lets users decide which replies appear on their posts before anyone else can see them.

While Threads already allows you to limit replies to people you follow, your followers, or those you mention, this new option strikes a balance between open conversation and moderation. Users can now keep replies open to everyone while still maintaining the ability to filter out unwanted or off-topic responses.

According to Meta, these updates are meant to help users “set the tone of the conversation,” reinforcing Threads’ growing emphasis on positive, intentional engagement rather than reactive discourse.

Alongside reply approvals, the app is also rolling out new Activity feed filters. These make it easier to view specific types of replies, such as those from people you follow or those that mention you, joining existing filters like Verified, Quotes, and Reposts.

The updates come as Threads continues to expand rapidly. During Meta’s third-quarter earnings call this week, the company revealed that Threads has reached 150 million daily active users, up from just over 100 million in December 2024. In August, it surpassed 400 million monthly active users.

With ads now live globally, and video ads on the way, Meta is also focusing on improving user experience. Instagram head Adam Mosseri recently confirmed that Threads is testing new algorithm controls that will let users fine-tune their feeds by adding or removing topics based on their interests.

Taken together, these updates show a clear trajectory for Threads: a platform that aims to balance open conversation with meaningful control, and one that continues to evolve faster than almost any social app in recent memory.