Samsung beats Apple for the #1 TV spot, at least that’s one victory for them after losing their legal battle against the iPhone this week. Thankfully things get more glamorous as Victoria’s Secret and Bacardi follow in this week’s top 10 of the most talked about TV ads on social.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Samsung Galaxy S9, ‘Moving On’
33.56% Digital SOV | 6,924,311 Online views | 104,144 Social Actions | $2,907,216 Estimated TV spend |
#2 – Apple iPhone X, ‘Studio in Your Pocket’
10.12% Digital SOV | 3,726,927 Online views | 23,378 Social Actions | $2,337,780 Estimated TV spend |
#3 -Victoria’s Secret, ‘Sexy and Cool’
0.91% Digital SOV | 690,917 Online views | 360 Social Actions | $1,385,113 Estimated TV spend |
#4 – Bacardi, ‘Dance Floor’
0.59% Digital SOV | 344,847 Online views | 710 Social Actions | $1,318,868 Estimated TV spend |
#5 – Progressive, ‘A Capella’
0.4% Digital SOV | 16,834 Online views | 1,510 Social Actions | $6,094,990 Estimated TV spend |
#6 – Apple iPhone X, ‘Fly Market’
0.36% Digital SOV | 69,843 Online views | 943 Social Actions | $1,804,893 Estimated TV spend |
#7 – Audible, ‘Binge Better’
0.36% Digital SOV | 293,560 Online views | 38 Social Actions | $2,382,291 Estimated TV spend |
#8 – Lexus LC 500h, ‘Fast as H’
0.31% Digital SOV | 246,715 Online views | 75 Social Actions | $3,438,904 Estimated TV spend |
#9 – Facebook, ‘Here Together’
0.3% Digital SOV | 16,154 Online views | 1,126 Social Actions | $3,144,281 Estimated TV spend |
#10 – Wells Fargo, ‘Earning Back Your Trust’
0.26% Digital SOV | 18,947 Online views | 915 Social Actions | $3,246,601 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …