Samsung beats Apple for the #1 TV spot, at least that’s one victory for them after losing their legal battle against the iPhone this week. Thankfully things get more glamorous as Victoria’s Secret and Bacardi follow in this week’s top 10 of the most talked about TV ads on social.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Samsung Galaxy S9, ‘Moving On’
| 33.56% Digital SOV | 6,924,311 Online views | 104,144 Social Actions | $2,907,216 Estimated TV spend |
#2 – Apple iPhone X, ‘Studio in Your Pocket’
| 10.12% Digital SOV | 3,726,927 Online views | 23,378 Social Actions | $2,337,780 Estimated TV spend |
#3 -Victoria’s Secret, ‘Sexy and Cool’
| 0.91% Digital SOV | 690,917 Online views | 360 Social Actions | $1,385,113 Estimated TV spend |
#4 – Bacardi, ‘Dance Floor’
| 0.59% Digital SOV | 344,847 Online views | 710 Social Actions | $1,318,868 Estimated TV spend |
#5 – Progressive, ‘A Capella’
| 0.4% Digital SOV | 16,834 Online views | 1,510 Social Actions | $6,094,990 Estimated TV spend |
#6 – Apple iPhone X, ‘Fly Market’
| 0.36% Digital SOV | 69,843 Online views | 943 Social Actions | $1,804,893 Estimated TV spend |
#7 – Audible, ‘Binge Better’
| 0.36% Digital SOV | 293,560 Online views | 38 Social Actions | $2,382,291 Estimated TV spend |
#8 – Lexus LC 500h, ‘Fast as H’
| 0.31% Digital SOV | 246,715 Online views | 75 Social Actions | $3,438,904 Estimated TV spend |
#9 – Facebook, ‘Here Together’
| 0.3% Digital SOV | 16,154 Online views | 1,126 Social Actions | $3,144,281 Estimated TV spend |
#10 – Wells Fargo, ‘Earning Back Your Trust’
| 0.26% Digital SOV | 18,947 Online views | 915 Social Actions | $3,246,601 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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