Samsung beats Apple for the #1 TV spot, at least that’s one victory for them after losing their legal battle against the iPhone this week. Thankfully things get more glamorous as Victoria’s Secret and Bacardi follow in this week’s top 10 of the most talked about TV ads on social.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Samsung Galaxy S9, ‘Moving On’
| 33.56% Digital SOV |
6,924,311 Online views |
104,144 Social Actions |
$2,907,216 Estimated TV spend |
#2 – Apple iPhone X, ‘Studio in Your Pocket’
| 10.12% Digital SOV |
3,726,927 Online views |
23,378 Social Actions |
$2,337,780 Estimated TV spend |
#3 -Victoria’s Secret, ‘Sexy and Cool’
| 0.91% Digital SOV |
690,917 Online views |
360 Social Actions |
$1,385,113 Estimated TV spend |
#4 – Bacardi, ‘Dance Floor’
| 0.59% Digital SOV |
344,847 Online views |
710 Social Actions |
$1,318,868 Estimated TV spend |
#5 – Progressive, ‘A Capella’
| 0.4% Digital SOV |
16,834 Online views |
1,510 Social Actions |
$6,094,990 Estimated TV spend |
#6 – Apple iPhone X, ‘Fly Market’
| 0.36% Digital SOV |
69,843 Online views |
943 Social Actions |
$1,804,893 Estimated TV spend |
#7 – Audible, ‘Binge Better’
| 0.36% Digital SOV |
293,560 Online views |
38 Social Actions |
$2,382,291 Estimated TV spend |
#8 – Lexus LC 500h, ‘Fast as H’
| 0.31% Digital SOV |
246,715 Online views |
75 Social Actions |
$3,438,904 Estimated TV spend |
#9 – Facebook, ‘Here Together’
| 0.3% Digital SOV |
16,154 Online views |
1,126 Social Actions |
$3,144,281 Estimated TV spend |
#10 – Wells Fargo, ‘Earning Back Your Trust’
| 0.26% Digital SOV |
18,947 Online views |
915 Social Actions |
$3,246,601 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
Messi In MLS – Why Apple Is The Big Winner
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights …
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
ChatGPT Maker OpenAI Is Now The Fastest Growing Website
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now …
This Digital Artist Takes Album Covers to the Next Level With Generative AI
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album …
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
