This Week: The 10 Most Talked About TV Ads On Social

Samsung beats Apple for the #1 TV spot, at least that’s one victory for them after losing their legal battle against the iPhone this week. Thankfully things get more glamorous as Victoria’s Secret and Bacardi follow in this week’s top 10 of the most talked about TV ads on social.

TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.

#1 – Samsung Galaxy S9, ‘Moving On’

33.56%
Digital SOV
6,924,311
Online views
104,144
Social Actions
$2,907,216
Estimated TV spend

#2 – Apple iPhone X, ‘Studio in Your Pocket’

10.12%
Digital SOV
3,726,927
Online views
23,378
Social Actions
$2,337,780
Estimated TV spend

#3 -Victoria’s Secret, ‘Sexy and Cool’

0.91%
Digital SOV
690,917
Online views
360
Social Actions
$1,385,113
Estimated TV spend

#4 – Bacardi, ‘Dance Floor’

0.59%
Digital SOV
344,847
Online views
710
Social Actions
$1,318,868
Estimated TV spend

#5 – Progressive, ‘A Capella’

0.4%
Digital SOV
16,834
Online views
1,510
Social Actions
$6,094,990
Estimated TV spend

#6 – Apple iPhone X, ‘Fly Market’

0.36%
Digital SOV
69,843
Online views
943
Social Actions
$1,804,893
Estimated TV spend

#7 – Audible, ‘Binge Better’

0.36%
Digital SOV
293,560
Online views
38
Social Actions
$2,382,291
Estimated TV spend

#8 – Lexus LC 500h, ‘Fast as H’

0.31%
Digital SOV
246,715
Online views
75
Social Actions
$3,438,904
Estimated TV spend

#9 – Facebook, ‘Here Together’

0.3%
Digital SOV
16,154
Online views
1,126
Social Actions
$3,144,281
Estimated TV spend

#10 – Wells Fargo, ‘Earning Back Your Trust’

0.26%
Digital SOV
18,947
Online views
915
Social Actions
$3,246,601
Estimated TV spend

Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.

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