Apple claims the first place back, as GEICO does not make the top 10 this week, facing competition by many (very nice) new spots in our top 10 most engaging TV spots this week.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone X, ‘Studio in Your Pocket’
| 9.86% Digital SOV | 4,015,502 Online views | 33,926 Social Actions | $3,051,675 Estimated TV spend |
#2 – Victoria’s Secret, ‘Sexy and Cool’
| 1.35% Digital SOV | 971,753 Online views | 1,824 Social Actions | $1,946,704 Estimated TV spend |
#3 – Kia, ‘Balloons’
| 0.92% Digital SOV | 815,907 Online views | 199 Social Actions | $1,197,997 Estimated TV spend |
#4 – Apple iPhone X, ‘Unlock’
| 0.6% Digital SOV | 231,968 Online views | 2,079 Social Actions | $1,170,651 Estimated TV spend |
#5 – Uber, ‘Moving Forward’
| 0.46% Digital SOV | 238,922 Online views | 1,240 Social Actions | $1,900,052 Estimated TV spend |
#6 – Lexus LC 500h, ‘Fast as H’
| 0.37% Digital SOV | 319,917 Online views | 125 Social Actions | $5,783,740 Estimated TV spend |
#7 – Progressive, ‘A Capella’
| 0.37% Digital SOV | 10,787 Online views | 2,149 Social Actions | $5,319,583 Estimated TV spend |
#8 – Audible, ‘Binge Better’
| 0.33% Digital SOV | 295,822 Online views | 55 Social Actions | $2,340,927 Estimated TV spend |
#9 – Best Buy, ‘Talking the Talk’
| 0.3% Digital SOV | 234,403 Online views | 280 Social Actions | $2,842,625 Estimated TV spend |
#10 – 2019 VW Jetta, ‘Spectrum’
| 0.28% Digital SOV | 4,627 Online views | 1,663 Social Actions | $1,440,601 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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