This Week: The 10 Most Talked About TV Ads On Social

Apple claims the first place back, as GEICO does not make the top 10 this week, facing competition by many (very nice) new spots in our top 10 most engaging TV spots this week.

TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.

#1 – Apple iPhone X, ‘Studio in Your Pocket’

9.86%
Digital SOV
4,015,502
Online views
33,926
Social Actions
$3,051,675
Estimated TV spend

#2 – Victoria’s Secret, ‘Sexy and Cool’

1.35%
Digital SOV
971,753
Online views
1,824
Social Actions
$1,946,704
Estimated TV spend

#3 – Kia, ‘Balloons’

0.92%
Digital SOV
815,907
Online views
199
Social Actions
$1,197,997
Estimated TV spend

#4 – Apple iPhone X, ‘Unlock’

0.6%
Digital SOV
231,968
Online views
2,079
Social Actions
$1,170,651
Estimated TV spend

#5 – Uber, ‘Moving Forward’

0.46%
Digital SOV
238,922
Online views
1,240
Social Actions
$1,900,052
Estimated TV spend

#6 – Lexus LC 500h, ‘Fast as H’

0.37%
Digital SOV
319,917
Online views
125
Social Actions
$5,783,740
Estimated TV spend

#7 – Progressive, ‘A Capella’

0.37%
Digital SOV
10,787
Online views
2,149
Social Actions
$5,319,583
Estimated TV spend

#8 – Audible, ‘Binge Better’

0.33%
Digital SOV
295,822
Online views
55
Social Actions
$2,340,927
Estimated TV spend

#9 – Best Buy, ‘Talking the Talk’

0.3%
Digital SOV
234,403
Online views
280
Social Actions
$2,842,625
Estimated TV spend

#10 – 2019 VW Jetta, ‘Spectrum’

0.28%
Digital SOV
4,627
Online views
1,663
Social Actions
$1,440,601
Estimated TV spend

Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.

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