This Week: The 10 Most Talked About TV Ads On Social

GEICO is back on top of the list with its new spot. More surprisingly, Wells Fargo enters our top 10 directly at #2, while Apple keeps its top 3 ranking. The good news is that Snickers ‘Ahmend” – one of our favorites this year – is back!

TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.

Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays.

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#1 – GEICO, ‘A Presentation On World Domination’

11.67%
Digital SOV

3,625,345
Online views

22,333
Social Actions

$5,037,569
Estimated TV spend

#2 – Wells Fargo, ‘Earning Back Your Trust’

8.49%
Digital SOV

2,060,752
Online views

19,336
Social Actions

$10,530,808
Estimated TV spend

#3 – Apple iPhone 8, ‘Red’

1.14%
Digital SOV

209,574
Online views

2,777
Social Actions

$1,195,458
Estimated TV spend

#4 – Snickers Almond, ‘Ahmend’

0.97%
Digital SOV

39,046
Online views

3,185
Social Actions

$1,240,096
Estimated TV spend

#5 – Sonic Drive-In Carhop Classic, ‘Not Good’

0.81%
Digital SOV

528,713
Online views

46
Social Actions

$1,383,302
Estimated TV spend

#6 – 2018 Mitsubishi Eclipse Cross, ‘Keys’

0.79%
Digital SOV

497,648
Online views

162
Social Actions

$1,300,475
Estimated TV spend

#7 – Edible Arrangements, ‘2018 Mother’s Day: Lovibles’

0.79%
Digital SOV

513,536
Online views

67
Social Actions

$2,158,982
Estimated TV spend

#8 – Lexus LC 500h, ‘Fast as H’

0.52%
Digital SOV

298,377
Online views

261
Social Actions

$4,603,449
Estimated TV spend

#9 – Audible, ‘Binge Better’

0.49%
Digital SOV

300,926
Online views

128
Social Actions

$2,276,851
Estimated TV spend

#10 – Facebook, ‘Here Together’

0.48%
Digital SOV

24,660
Online views

1,563
Social Actions

$6,044,958
Estimated TV spend

This week’s most engaging TV spots on social: #1 @GEICO #2 @WellsFargo (new spot) 3# @Apple #REDiPhone

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Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.

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#Digital SOV #media spend #tv spot