GEICO is back on top of the list with its new spot. More surprisingly, Wells Fargo enters our top 10 directly at #2, while Apple keeps its top 3 ranking. The good news is that Snickers ‘Ahmend” – one of our favorites this year – is back!
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – GEICO, ‘A Presentation On World Domination’
| 11.67% Digital SOV | 3,625,345 Online views | 22,333 Social Actions | $5,037,569 Estimated TV spend |
#2 – Wells Fargo, ‘Earning Back Your Trust’
| 8.49% Digital SOV | 2,060,752 Online views | 19,336 Social Actions | $10,530,808 Estimated TV spend |
#3 – Apple iPhone 8, ‘Red’
| 1.14% Digital SOV | 209,574 Online views | 2,777 Social Actions | $1,195,458 Estimated TV spend |
#4 – Snickers Almond, ‘Ahmend’
| 0.97% Digital SOV | 39,046 Online views | 3,185 Social Actions | $1,240,096 Estimated TV spend |
#5 – Sonic Drive-In Carhop Classic, ‘Not Good’
| 0.81% Digital SOV | 528,713 Online views | 46 Social Actions | $1,383,302 Estimated TV spend |
#6 – 2018 Mitsubishi Eclipse Cross, ‘Keys’
| 0.79% Digital SOV | 497,648 Online views | 162 Social Actions | $1,300,475 Estimated TV spend |
#7 – Edible Arrangements, ‘2018 Mother’s Day: Lovibles’
| 0.79% Digital SOV | 513,536 Online views | 67 Social Actions | $2,158,982 Estimated TV spend |
#8 – Lexus LC 500h, ‘Fast as H’
| 0.52% Digital SOV | 298,377 Online views | 261 Social Actions | $4,603,449 Estimated TV spend |
#9 – Audible, ‘Binge Better’
| 0.49% Digital SOV | 300,926 Online views | 128 Social Actions | $2,276,851 Estimated TV spend |
#10 – Facebook, ‘Here Together’
| 0.48% Digital SOV | 24,660 Online views | 1,563 Social Actions | $6,044,958 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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