GEICO is back on top of the list with its new spot. More surprisingly, Wells Fargo enters our top 10 directly at #2, while Apple keeps its top 3 ranking. The good news is that Snickers ‘Ahmend” – one of our favorites this year – is back!
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – GEICO, ‘A Presentation On World Domination’
| 11.67% Digital SOV | 3,625,345 Online views | 22,333 Social Actions | $5,037,569 Estimated TV spend |
#2 – Wells Fargo, ‘Earning Back Your Trust’
| 8.49% Digital SOV | 2,060,752 Online views | 19,336 Social Actions | $10,530,808 Estimated TV spend |
#3 – Apple iPhone 8, ‘Red’
| 1.14% Digital SOV | 209,574 Online views | 2,777 Social Actions | $1,195,458 Estimated TV spend |
#4 – Snickers Almond, ‘Ahmend’
| 0.97% Digital SOV | 39,046 Online views | 3,185 Social Actions | $1,240,096 Estimated TV spend |
#5 – Sonic Drive-In Carhop Classic, ‘Not Good’
| 0.81% Digital SOV | 528,713 Online views | 46 Social Actions | $1,383,302 Estimated TV spend |
#6 – 2018 Mitsubishi Eclipse Cross, ‘Keys’
| 0.79% Digital SOV | 497,648 Online views | 162 Social Actions | $1,300,475 Estimated TV spend |
#7 – Edible Arrangements, ‘2018 Mother’s Day: Lovibles’
| 0.79% Digital SOV | 513,536 Online views | 67 Social Actions | $2,158,982 Estimated TV spend |
#8 – Lexus LC 500h, ‘Fast as H’
| 0.52% Digital SOV | 298,377 Online views | 261 Social Actions | $4,603,449 Estimated TV spend |
#9 – Audible, ‘Binge Better’
| 0.49% Digital SOV | 300,926 Online views | 128 Social Actions | $2,276,851 Estimated TV spend |
#10 – Facebook, ‘Here Together’
| 0.48% Digital SOV | 24,660 Online views | 1,563 Social Actions | $6,044,958 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Creative Campaigns
Instagram Is Testing 60-Second Stories
Instagram is testing the ability to post 60-second Stories with a small group of users. Currently, Stories length is capped …
Twitter Brings Aliases To Its Birdwatch Pilot
Participants of the Birdwatch misinformation reporting pilot can now comment on and report questionable content using an alias.
TikTok TV Is Now Available In North America On More Platforms
TikTok has announced that it is making its TikTok TV app available on more big-screen services across the US and …
Study: Polite Suspension Warnings Help Reduce Hate Speech On Twitter
Research from Cambridge University researchers shows that polite suspension warnings are more effective in reducing hate speech on Twitter.
Twitter Now Offers Live-Stream Shopping Experiences
Twitter is the latest major social media platform to launch live-stream shopping experiences, beginning with a Walmart Cyber Week broadcast.
TikTok Launches ‘CommunityToks’ Promo Push For Advertisers
CommunityToks underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches.
Facebook Eases Restrictions On Ads About Social Issues
Facebook is removing identity verification requirements and "Paid for by" disclaimers for social issue ads that comply with three criteria.
Facebook Tests Changes To News Feed Algorithm
Facebook is letting some people choose the frequency of posts on News Feed, and letting brands choose posts they don't …
Twitter Gets Closer To Launching Authenticated NFT Profile Images
NFT owners wanting to show off their prized possessions will soon be able to add their NFTs as their profile …
