Lahori Zeera operates in a soda market dominated by global giants and massive media budgets. Instead of trying to outspend them, the Indian brand is doing something far smarter: leaning into an idea that’s simple, instantly memorable, and delightfully unhinged.
With independent agency Enormous, Lahori Zeera has released the latest chapter of its “Har Koi Peera Lahori Zeera” (“Everyone drinks Lahori Zeera”) platform. The original film has already crossed 10 million views on YouTube. Version 2.0 keeps the same core ingredients: a sticky jingle, no dialogue, and a straight face, but turns the absurdity up to eleven.
The new spot escalates the idea to near-parody. Characters calmly drill and slice through everyday objects: a car roof, a ceiling, a helmet, a cowboy hat, an umbrella, with zero explanation and almost unsettling composure.
Then comes the reveal: those perfectly cut holes are there so the bottom of a Lahori Zeera bottle can pass through, allowing people to drink every last drop, no matter the situation.
The message is instantly clear and wonderfully dumb in the best way: If the drink matters, you make space for it.
A “no-product” opening built like a reveal
Another smart choice: the product doesn’t show up right away. Unlike most beverage ads that lead with the bottle in the first second, this film lets confusion do the work.
Viewers are left asking, What am I watching? until the payoff lands.
Because the idea is almost entirely visual, the ad is also perfectly suited to modern social behavior. It works without sound, which matters when so much content is consumed on mute while scrolling.
Online, some viewers have compared the campaign to a kind of Red Bull mentality, not selling a drink so much as a cultural signal. It’s about attitude, exaggeration, and symbolic performance: if you really want something, you’ll literally cut through obstacles to get it.
That’s what makes this moment interesting for Lahori Zeera. Long perceived as a very local brand, it’s now clearly aiming to play a bigger game, positioning itself as a challenger with cultural confidence. Instead of abandoning its identity, it stretches its existing codes (the slogan, the music, the tone) to the point of absurdity.
The result is advertising that feels pop, strange, and contemporary, and proof that you don’t need a global budget to win attention. Sometimes, all you need is a jingle, a sharp idea, and the courage to be a little ridiculous.
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