If you were a kid in the ’90s, you probably remember the weird thrill of touching your tongue to a 9-volt battery. That sharp metallic jolt was always equal parts stupid and unforgettable. Now, a bold new snack brand is turning that shared childhood memory into a limited-edition flavor drop.
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Meet Rewind, the audacious Dutch brand bringing retro chaos to the snack aisle. Their newest release? A “9-Volt” chip, inspired by that very battery-tasting ritual. It’s not electric (don’t worry), but it is surprisingly tasty and designed to deliver a literal buzz on your tongue.
Crafted by chef and flavor scientist Mattias Larsson, the chip is a wild mix of citric acid, sodium bicarbonate, and mineral salts, engineered to create a fizzy, metallic tingle that mimics the battery sensation with unsettling accuracy.
But it’s not just about shock value. According to Rewind’s Creative Director, Antti Lauronen, “Rewind was born from nostalgia. We wanted to honor a universal memory, something strange, silly, and somehow sweet.” And they’ve nailed it: one part flavor trip, one part viral stunt, 100% conversation starter.
For now, the chips are available only in the Netherlands and in limited quantities, a savvy nod to TikTok-fueled food trends and drop culture. But it’s more than just a gimmick. Rewind backs up its shock-factor with an actual snack lineup: from Tangy Sriracha to Creamy Paprika, Cheddar & Onion, and Honey BBQ, every flavor is a nod to the past, remixed for modern tastebuds.
Each bag is a sensory time machine, a little bit weird, a little bit wonderful, and packed with playful storytelling.
“We wanted to create a surprise that hits the tongue, not just the timeline,” says Larsson.
Snack Trends, But Make Them Feel Something
Rewind’s “battery chip” taps into a growing trend of food as multi-sensory experience. It’s not just about flavor, but “feeling it.” It joins the ranks of mustard ice cream, pickle soda, and other “what-the-hell” launches that are less about logic and more about cultural memory. It’s nostalgia-meets-novelty, and it works. Rewind isn’t just selling chips. It’s selling memories. Experience. A moment that tingles.
Other brands are already jumping on the “experience it” trends, like K’WA a new coffee brand for your Nespresso machine. With rare single-origin capsules, limited drops, and curated Spotify playlists to enhance the ritual, K’WA turns your morning brew into a sensorial trip. Because sometimes taste alone isn’t enough. You’ve got to feel it.
Life can sometimes feel meh. We all need more “jolts” like this, please.
