This Designer Imagines A World Without Logos

Imagine a world without logos. A world where all your favorite brands are represented by Art Deco lettering. Welcome to the world of Rafael Serra.

Rafael Serra, a graphic designer from Lisbon, Portugal, is passionate about lettering art. His latest project consists of replacing the logos of our favorite brands with their lettering alternatives.

By keeping the color code and using revealing shapes, Rafael manages to make each of his design highly recognizable. Some may say his work even looks better than the original brand logos…

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For more, follow Rafael on Instagram.

Twitter – Credits: Rafael Serra
Porsche – Credits: Rafael Serra
Ferrari – Credits: Rafael Serra
Adidas – Credits: Rafael Serra
Coca Cola – Credits: Rafael Serra
Google – Credits: Rafael Serra
Games of Thrones – Credits: Rafael Serra
IKEA – Credits: Rafael Serra
Instagram – Credits: Rafael Serra
McDonald’s – Credits: Rafael Serra
Netflix – Credits: Rafael Serra
Nike – Credits: Rafael Serra
Pepsi – Credits: Rafael Serra

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