Vans launched the “Foot the Bill” initiative to support local skate shops, restaurants, and other small business partners with custom-made branded sneakers.
The ongoing COVID-19 pandemic is causing many small businesses around the work to keep their stores shut. Vans, once a small business too, announced it will be supporting 80 of its small business partners through its “Foot the Bill” initiative.
Making the most of the Vans Custom platform, Vans invited 80 businesses – which include skate and specialty shops, restaurants, music venues, and community-driven spaces – to design their own pattern to promote their businesses. Each can available in the Classic Slip-on or Era sneakers.
Vans has allocated 500 pairs to each partner and the net proceeds from the sale will entirely go to that small business.
Steve Van Doren, son of Vans’ founder and Vans’ Vice President of Events and Promotions, explain in a press release: “My father Paul Van Doren always said that we were a people company that made shoes. Now, more than ever, it’s important to support the people that provide spaces for communities around the world to be creative and come together. We were once a small business and wouldn’t be where we are today without the support of these partners. We hope to rally together with our consumers to lend a helping hand to those that are in need.”
The “Foot the Bill” initiative has already launched in the U.S. featuring more than 30 skate shops and restaurants, along with new additions from around the world being added daily. The program will expand over the next month and will be available online in Canada, China, France, Germany, Italy, Korea, Spain, the Netherlands and the UK.
Check out the entire collection here.
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