In-house agency Yellow Shoes highlights the ride home in Disney World’s latest print campaign.
Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks.
In these emotionally charged print ads, Yellow Shoes promotes the feeling born from a Disney World visit. Each ad features a child asleep on the drive home, filled with memories and from the day spent with their favorite characters.
The ads speak directly to parents who know too well the physical toll, yet amazing feeling, a day at the parks represent.
The campaign was shot by Disney photographer Caitie McCabe, who specializes in child and family photography, with creative leadership from VP Jean Batthany and director of creative Jim Real.
Advertising Agency: Yellow Shoes, Orlando, Florida, USA
VP, Creative: Jean Batthany
Director, Creative: Jim Real
Group Creative Director: Dennis Chalifour
Associate Creative Director: John McCall
Senior Art Director: Jesus Diaz
Art Director: Jose Ramirez
Copywriter: Jeff Schermer
Photographer: Caitie McCabe
Digital Artist: Erick Aulet
Account Manager: Taylor Maloney
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