In-house agency Yellow Shoes highlights the ride home in Disney World’s latest print campaign.
Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks.
In these emotionally charged print ads, Yellow Shoes promotes the feeling born from a Disney World visit. Each ad features a child asleep on the drive home, filled with memories and from the day spent with their favorite characters.
The ads speak directly to parents who know too well the physical toll, yet amazing feeling, a day at the parks represent.
The campaign was shot by Disney photographer Caitie McCabe, who specializes in child and family photography, with creative leadership from VP Jean Batthany and director of creative Jim Real.
Advertising Agency: Yellow Shoes, Orlando, Florida, USA
VP, Creative: Jean Batthany
Director, Creative: Jim Real
Group Creative Director: Dennis Chalifour
Associate Creative Director: John McCall
Senior Art Director: Jesus Diaz
Art Director: Jose Ramirez
Copywriter: Jeff Schermer
Photographer: Caitie McCabe
Digital Artist: Erick Aulet
Account Manager: Taylor Maloney
You might also like
More from Featured
TikTok is highlighting trend-setting and conversation-starting creators in five specific categories within a new "Discovery List."
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …
Facebook announced that Group Effects are now available in Messenger video calls and Messenger Rooms; will soon be coming to …
In response to criticism about its efforts to combat hate speech, Facebook has shared reports, statistics, and tools it use …
The Associated Press (AP) has announced a collection of news photos and artifacts from the last 100 years of reporting …
Facebook announced the launch of its Novi digital wallet, which will allow users to make and receive free instant international …
PlayStation 5 sales figures from September have let Sony reclaim its top spot from the Nintendo Switch as the world's …