For now, they’re only a Fox exclusive TV campaign, but these bite-sized horror films by Mars Candy Bars are probably already the best Halloween ads this year.
It’s Halloween season. Brands all over the US (and across the world) are competing fiercely to come up with what will be the best ads for Halloween this year. And although we are still two weeks away, it seems Mars Candy bars may have already won.
In an exclusive deal with Fox, Mars candy brands teamed up with up-and-coming horror directors, to create a series of impactful horror short films. The trick was that all films should fit in Fox’s commercial breaks, and that means that all films should be two minutes or less – not an easy task.
The series counts 12 “Bit Size Horror” films but only four have rolled out so far. Each short film is presented by one of Mars’s many candy brands. “Floor 9.5” – presented by Skittles – has gotten the most attention so far, generating the most Twitter reactions when it first aired.
Personally, I also have a deep affection for “Live bait” – presented by Snickers. Which one will be your favourite?
Skittles “Floor 9.5”
Director: Toby Meakins
Writer: Simon Allen
Stars: Robin Berry, Georgina Campbell, James Cunningham
M&Ms “The Road”
Directors: Jack Bishop, Justin Nijm
Starburst “Replacement”
Director: Christopher Leone
Stars: Jack McGraw, Aidan McGraw
Snickers “Live Bait”
Director: Andrew Laurich
Writers: Gabriel Miller, Andrew Laurich
Star: Brian Donahue
What I really love about these ads (that is what we have to call them) is that they are not only beautifully directed short films – they never actually promote the brands. Of course, the intro and outro are there to remind you to buy candy for Halloween. But that’s when candy is most welcome, right?
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
