The top 10 biggest earners on YouTube in 2018 have shared over $180 million. And the biggest earner was a 7-year-old kid who reviews toys for a living.
You are probably already asking yourself: “what am I doing wrong?”– Each of the top 10 biggest YouTube earners made between $14.5 and $22 million in 2018. Suddenly, video marketing takes a whole different dimension.
The estimates by Forbes magazine found that the biggest YouTube earner in 2018 was none else than Ryan ToysReview, a 7-year-old boy who, you would have guessed, reviews toys on YouTube. With $22M in estimated earnings, Ryan topped YouTube’s most infamous star, Jake Paul, by “only” $500K.
Ryan mostly made his earnings thanks to sponsored posts, with only 1 of his 22 million dollars coming from YouTube advertising. So why would toy brands and marketers be so keen to spend so much on a kid reviewing their product? Because simply put, many of the toys featured on Ryan’s channel can sell out instantly. Even Walmart has started selling an exclusive range of toys and clothing called Ryan’s World, and a video showing Ryan and his parents searching for his toys at a Walmart store has had 14 million views in three months.
The other surprise from this top 10 is not that Jake Paul scored the second place. It rather is that his brother still manages to bring in over $14M in a year that has seen him at the centre of many controversies, even leading him to be nearly banned from the platform altogether.
What a world we live in…
Source: BBC
You might also like
More from YouTube
YouTube Brings Unskippable 30-Second Ads To TV
YouTube is bringing longer unskippable ads to its TV app, unless you're paying for the platform's premium subscription YouTube says these …
YouTube Now Lets You Add A Voiceover To Your Shorts
YouTube is adding one of its most-requested features to Shorts; the ability to add a voiceover, like narration and original …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
