Pepsi debuts “The Mess We Miss,” a nostalgic film about all the beautiful, and messy, moments we all yearn to go back to.
Set to the tune of the Broadway classic “Tomorrow” from Annie, the spot depicts an optimistic future where we can return to some of life’s most enjoyable (and often times messy) moments – even the ones we never thought we’d yearn for again.
Related | The Biden Administration Chooses McDonalds For Its Vaccine Awareness Campaign
“The Mess We Miss” is a compilation of celebratory moments – often instigated by Pepsi – that once sparked joy, unexpectedly put a smile on your face, and encouraged you to celebrate like no one was watching. As case numbers continue to fall, public and private leaders around the country are updating guidelines, lifting restrictions, and providing more safe and responsible ways for people to be out and socializing. “The Mess We Miss” reflects this transition, projecting an air of hope and optimism through moments and events we sometimes took for granted. It’s a hopeful image of our future, inspired by our past.
Todd Kaplan, VP Marketing, Pepsi said in a statement:
“Looking back at life before the pandemic, it’s easy to feel nostalgic remembering social occasions that brought together family and friends like sporting events, weddings, and concerts. Even though now those moments might look a bit messy, this familiar past also represents an optimistic future we can all hope to achieve as we look to get to the other side. While nobody knows what our ‘new normal’ will look like, we believe that a life filled with these carefree moments of unapologetic enjoyment is one we can all aspire to.”
“The Mess We Miss” was created by VaynerMedia and is set de debut on national television this week.
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
