In what might be the craziest idea in urban mobility, Reebok has launched Reebok To Go, the first rentable sneaker service.
Major cities around the world are being invaded by electric scooters you can rent by the minute. Reebok had a different idea, one that makes people exercise.
Related | These Are The First-Ever Self-Lacing Air Jordans
Reebok believes in the power of moving, but not just moving by means of transportation, moving with your own two feet. This is the reason behind the brand’s Reebok To Go, an alternative to e-scooters. Reebok To Go is the first rentable sneaker service ever. The service works similarly to rental scooters. The shoes are equipped with a QR-Code you can scan with your phone. Once you have entered your details, it’s just a case of putting them on, and walking – or better, running – away.
The soles of the sneakers are equipped with a GPS tag so that each pair can be tracked on a map in real-time. And once you are done with the shoes, you can just “park” them, ready to be used by someone else.
I will be honest here. When I first learned about Reebok To Go, I thought it was a joke. It had to be. Who wears sneakers that have just been worn by some stranger? Who wears sneakers they find on the streets? And how do you cater to all shoe-sizes out there? I mean, the concept is awesome, but there are a lot of questions that needed to be answered.
But none of that actually matters. Because Reebok To Go was probably never meant to be a real thing, only a beautifully imagined and very creative PR stunt. Yes, the service was meant to be a great reminder of the importance of getting daily exercise. And if it helped more people rediscover the fun of walking around the city instead of gliding on an e-scooter, then that definitely was a step in the right direction.
Brand: Reebok
Advertising Agency: M&C Saatchi, Stockholm, Sweden
You might also like
More from Lifestyle
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
Instacart Adds Same-Day holiday Tree Delivery
Instacart is adding the ability for customers on its app to buy holiday trees for same-day delivery from grocers and …
Banksy Reveals 7 New Murals Across War-Torn Ukraine
The anonymous British street artist Banksy has confirmed that he is the creator of seven new murals in Ukraine.The murals …
Apple Shares Details On The New MLS Season Pass
Apple has unveiled pricing and a launch date for MLS Season Pass, offering every league match with no blackout restrictions.The new …
Homer Simpson’s Most Memorable GIF is Now an Adidas Sneaker
Who would have thought that one of the most memorable Homer Simpson GIF would make its way onto the latest …
Netflix Will Launch Its New Ad Tier on November 3
Netflix will be launching its new Ad Tier on November 1, with 'hundreds' of brands already on Board.The ad-supported new …
Dune: Part Two Is Scheduled For An Earlier Release
Warner Bros.’ second Dune film from director Denis Villeneuve is getting an earlier release date: November 3rd.The movie, directed by …
Do You Know This Amazing iPhone Screenshot Trick?
You can draw perfect squares, circles, arrows, and more on your iPhone screenshots.If you are anything like me, you probably …