The Complete Guide To Twitter Ads For Agencies And Marketers

Twitter has unveiled its Agency Playbook, an essential guide to its platform for ad agencies, marketers, and social media managers.

“Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly changing best practices, it can be overwhelming and challenging to stay on top of the game—especially when you’re managing campaigns for multiple clients.”

To help you plan better campaigns and help your clients succeed, Twitter has compiled this Agency Playbook to share best practices and information covering interest-based targeting tools, specifications for ads and analytics and input from Twitter’s global business team.

The guide is aimed at agencies, brands, and marketers, who want to better understand how to position Twitter in their strategies, both for organic and paid content.

The playbook will also help you manage client expectations with a strong POV on what KPIs really matter on the platform. Hint, it is not just about adding followers! “Everything on Twitter centers around the tweet, when advertisers can’t nail the right format or tone, they’re losing valuable engagement and ROI.”

So if you want to win with Twitter, you can download the Agency Playbook today.

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