LinkedIn wants to make sure that its advertisers can trust its video analytics, so it's integrating with Oracle Cloud's Moat Analytics to provide third-party measurement and validation of its data.
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The ways in which people consume video is changing and so Facebook is updating its video ad metrics to reflect this.
Welcome to the latest edition of this week's top social media trends! Snapchat has an amazing new ad product, Google enters the world of (tech) fashion and Facebook brings us group payments in Messenger.If you work …
Facebook has announced that it is rolling out improvements to its video metrics in Page Insights - among others, it's adding aggregate minutes viewed, and simplifying aggregate video views to video metrics. Based on feedback from its …
Periscope wants to give its creators more insights on their audience, so it's introducing a new activity tab and analytics dashboard offering important metrics. Periscope is bringing its content creators two new ways to get …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
Facebook doesn't seem to be the only social network to face analytics glitches recently. Last week, Twitter announced that it found and fixed a "technical error" that affected video ad metrics for some campaigns. The error, …
Welcome to another mashup of the week's most important social media news. And it has been a busy one again, especially thanks to Facebook and Twitter!Facebook believes video is the future, and the company is proving …
Video content is used on Facebook to "engage, inform, and entertain", and it's become a huge success. To create engaging content, publishers need to know more about who watch their videos and how their interact …
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