LinkedIn Announces Integration With Moat Analytics To Measure And Validate Video Performance
LinkedIn wants to make sure that its advertisers can trust its video analytics, so it's integrating with Oracle Cloud's Moat …
Facebook Updates Its Video Ad Metrics To Better Match The Ways People Watch
The ways in which people consume video is changing and so Facebook is updating its video ad metrics to reflect …
The Top 5 Social Media Trends Of This Week
Welcome to the latest edition of this week's top social media trends! Snapchat has an amazing new ad product, Google enters …
New Facebook Video Metrics In Page Insights
Facebook has announced that it is rolling out improvements to its video metrics in Page Insights - among others, it's adding …
Periscope Gets An Activity Tab And Analytics Dashboard
Periscope wants to give its creators more insights on their audience, so it's introducing a new activity tab and analytics …
Facebook Updates Metric Names For Ads Reporting
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now …
After Facebook, Twitter Fixes Its Own Technical Error Affecting Video Ad Metrics
Facebook doesn't seem to be the only social network to face analytics glitches recently. Last week, Twitter announced that it …
The Top 5 Social Media News Of This Week
Welcome to another mashup of the week's most important social media news. And it has been a busy one again, …
Facebook Rolls Out New Video Metrics
Video content is used on Facebook to "engage, inform, and entertain", and it's become a huge success. To create engaging …
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