The ways in which people consume video is changing and so Facebook is updating its video ad metrics to reflect this.
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Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
Video content is used on Facebook to "engage, inform, and entertain", and it's become a huge success. To create engaging content, publishers need to know more about who watch their videos and how their interact …
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