Slowly but surely, brands are starting to adopt emoji in their social media posts. Just like "smileys" before them, they allow marketing messages to go further, as they convey or reinforce a certain tone of voice, …
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There is a lot of talk between marketers about what brands should actually communicate on Facebook. Many believe that brands should refrain from talking too much about themselves. Other swear that branded content on Facebook is …
Big brands love Instagram and Instagram loves them back. The visual social network is the leader for awareness and is the perfect destination to unleash your brand's story. So, how do big players make the most …
Many Brands do well on Twitter. But which among them are the best in their field? And what if this field is customer service? As we all know, Twitter is all about (mostly) real-time interaction and …
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