In a bid to compete with the likes of Facebook and Google, Snapchat is partnering with Nielsen to add deeper audience targeting to its ad products.
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Snapchat is now allowing any brand, developer, or agency access to its Marketing API, giving them the ability to create and automate buying and targeting for ads on the platform.
YouTube is running its first programmatic out-of-home campaign to celebrate popular culture and the influencers that bring fame to the platform.It seems like advertising your online platform in more "traditional" out-of-home campaigns is a growing trend. Facebook has …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
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