In a recent interview, Chris Le'Cand-Harwood said that "social media is what great marketing has always been: word-of-mouth." It's true! The success of any social media campaign has to do with the "buzz" it generates online. And that's exactly what Twitter's …
Sometimes we would like to assume things won't change too much, that we have reached a state where Facebook leads, and everyone else follows. That status quo would work for everyone, marketers, brands, users even. …