After removing custom audience reach estimates in March last year, Facebook last week announced that it is bringing back the feature.
Facebook's new Custom Audience transparency feature will soon give users a lot more information about the advertisers that are targeting them in ads.
Facebook is testing several new ways to create custom audiences. Among them, the ability to create custom audiences from store visits. While there hasn't even been official confirmation of the test from Facebook, it has been …
For some time, advertisers on Facebook have been able to create custom audiences based on engagement on their Pages. Now Facebook is testing the same feature, just with engagement from Instagram business profiles. Advertisers always want …
Facebook has just made it easier for advertisers to target new audiences in other countries, as well as to target people who viewed their Canvas Ads. Just last week Facebook introduced an update to its lookalike …
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
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