In this tutorial, we will be going through the events you need to implement for your eCommerce website, and how you should implement them.
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Facebook has rolled out a new measurement tool so you can better understand how ads impact your sales. Here's how to use it effectively.
When reviewing your Facebook campaign’s data and comparing it to data from third-party tools such as Google Analytics, you notice a mismatch. Why is this so?
Your Facebook pixel will now be sending some more data in order to improve your ads delivery and reporting, If you visited a Facebook Ads account recently, you will have noticed an alert about your Facebook pixel, saying that …
Ahead of the festive season, Twitter is launching a new campaign objective and changing the name of another to better reflect the actions it drives. Compared to Facebook, Twitter has a pretty underpowered set of advertising tools. …
All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of …
A few months ago, Facebook launched Conversion Lift, a tool that helps advertisers get the most out of every click, and the ability to know whether their Facebook ads are working or how well they …
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