Pinterest has always been about saving the things we like to our Pin boards. But starting today, the company is moving away from the “Pin it” button we all know and love, replacing it with a simpler, and perhaps more meaningful, “Save” button.
It might seem like a small, insignificant and maybe unnecessary change, but a recent test conducted by Pinterest showed that people across the web were 10% more likely to hit a “Save” button than its own “Pin it”. One of the main reasons being that “pinning” ideas did not seem to resonate as much outside the US.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It wasn’t an easy decision still, as Pinterest had so far built its awareness around the “Pin it” button. But in the end, the platform needs users, and if a “Save” button was what it took to make more people want to it, then it came down to a simple business decision:
[quote]In spite of the impressive numbers, we still really struggled with the decision to make the change. We have a lot of love for our Pin It button, which has served us well for so long. But the most important thing is for Pinterest to feel welcoming to everyone, and that’s why ultimately we went with the more understandable Save.[/quote]
It’s Now Also Easier To Find More Content To Save
Pinterest has also improved the Pins themselves. From now on, when you click on “Save” you will also see all the boards where other users have saved that Pin. That way, it becomes easier to explore more boards and discover more users.
I can see how both the “Save” button and the new ways to discover more content will be beneficial for Pinterest. Now, the question is more about how the “Save” button will compare to other similar services outside of Pinterest, out on the big world wide web.
You might also like
More from Pinterest
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
Pinterest Introduces Its First-Ever Original Content Series
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …
