Spotify is testing a new feature that lets select influencers share Stories to introduce their playlists with video clips and album art.
Spotify is making its entry in the long list of platforms now offering the Stories format, alongside Snapchat, Instagram, Facebook, and YouTube.
The new Spotify Stories format lets influencers share Stories alongside their public playlists. The format gives them the opportunity to share short video clips that contain snippets of songs and album art to introduce their playlists to their followers.
The new feature is only being tested with select influencers for the moment and is not available to artists on the platform. Spotify did not openly share the selection criteria for this test, but it seems that the number of followers, how engaged their followers are and how active the influencer is on Spotify.
Summer Mckeen, YouTube makeup and fashion vlogger, is one of the firsts to use the new Stories format. She has just over two million subscribers on both YouTube and Instagram, and 126,455 Spotify followers.
Spotify Stories can only be watched via the iOS and Android apps, not on desktop.
You might also like
More from Other Platforms
Pinterest Launches Its First-Ever Creator Fund
At an event last week, Pinterest announced a new $500,000 Creator Fund, a program to support Creators from underrepresented communities.
Google Shuts Down Its Mobile Shopping Apps
Google is pulling the plug on its mobile shopping apps for both iOS and Android and redirecting users to its …
Tiktok Introduces Interactive Music Effects
TikTok has started rolling out six new interactive music effects for creators, starting with Music Visualizer.
Twitter Looked Into Possible Clubhouse Acquisition
Twitter held acquisition talks with Clubhouse with a deal value of around $4 billion, according to reports from Bloomberg.
Pinterest Ads Launch In Brazil
Pinterest is expanding its advertising solutions into Latin America, for the first time, with the launch of Pinterest Ads in …
TikTok Introduces Auto Captions
TikTok is launching auto captions in an effort to build a more inclusive app experience for users who are deaf …
Pinterest Launches Its First B2B Campaign In Selected Markets
Pinterest has launched its first B2B campaign aimed at advertisers in the US, the UK, France, Germany, Canada, and Australia.
You Can Now Stream Your Fortnite Gameplay To Houseparty
Epic Games is expanding its integration with other platforms with a new feature that lets Fortnite players stream their gameplay …
How To Tip Your Favorite Clubhouse Creators
Clubhouse, the social audio app, has introduced its first monetization feature, allowing users to tip the Clubhouse Creators they like.
