Spotify is testing a new feature that lets select influencers share Stories to introduce their playlists with video clips and album art.
Spotify is making its entry in the long list of platforms now offering the Stories format, alongside Snapchat, Instagram, Facebook, and YouTube.
The new Spotify Stories format lets influencers share Stories alongside their public playlists. The format gives them the opportunity to share short video clips that contain snippets of songs and album art to introduce their playlists to their followers.
The new feature is only being tested with select influencers for the moment and is not available to artists on the platform. Spotify did not openly share the selection criteria for this test, but it seems that the number of followers, how engaged their followers are and how active the influencer is on Spotify.
Summer Mckeen, YouTube makeup and fashion vlogger, is one of the firsts to use the new Stories format. She has just over two million subscribers on both YouTube and Instagram, and 126,455 Spotify followers.
Spotify Stories can only be watched via the iOS and Android apps, not on desktop.
You might also like
More from Other Platforms
David Blaine announced Ascension, his first major stunt in a decade; an online-only event to take place exclusively on his …
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
After announcing its $1 billion Creator Fund earlier this month, TikTok has announced the first creators to receive funding.
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
TikTok is launching its first TV app. “More on TikTok” will feature curated playlists and compilations on Amazon Fire TV.
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
After testing lead form ad extension in Search campaigns for the last months, Google is extending the feature to YouTube …